Many retailers are turning to premium loyalty as a way to drive new revenue this year.

Along with its other disruptions, COVID-19 shook loose many customers’ loyalty to brands. Retailers looking to reclaim their “lost” customers (and add new ones) will need to be proactive with customer acquisition and retention efforts while still increasing revenue. Premium loyalty programs provide a powerful tool to accomplish both goals.

New data shows that that 95% of retailers with traditional loyalty programs have discussed launching a premium loyalty program in 2021. Brands like Walmart, Urban Outfitters, and Best Buy have recently announced premium loyalty programs of their own.

This interactive iPaper, created in partnership with Retail TouchPoints, will help you understand how a premium loyalty program can help delivery significant ROI, plus build loyalty with your best customers.


After reading it, you’ll have learned:
  • Why these programs are critically important for retailers right now.
  • How they can help retain your best customers post-pandemic.
  • What benefits, timing, and value your members expect.
  • Challenges that retailers face launching these programs in-house.
  • The most important KPIs to track for a successful program.