In this webinar, Sucharita Kodali, VP, Principal Analyst at Forrester will take you through Forrester’s recent report discussing the changes in consumer attitudes towards retail. Followed by Carlos Dunlap-Beard, VP, Loyalty Solutions, of Clarus Commerce where he'll explain what these changes mean for customer loyalty and your loyalty program.
In this one hour webinar you’ll learn:
What type of consumers will join your Premium Loyalty program.
How often your members expect to receive value.
Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world.
Carlos has spent the past 25 years cultivating a rich background in B2C/B2B engagement strategies, direct marketing, business development, customer acquisition, customer loyalty, data analysis and strategic marketing through several key posts within Loyalty Marketing agencies. A proven marketing strategist and consumer engagement thought leader, Carlos has authored dozens of articles, blogs, and webinars on various topics focused around program design, customer experience, member engagement and loyalty marketing best practices.