You might not be Amazon, but Prime is a loyalty program that all retailers can learn from. 

With over 100+ million members that spend 2x more than non-members, Amazon has successfully been able to keep its best customers for years. But is Amazon Prime a good example to model after?

While your customers' needs may be different than Amazon's, its customer-centric, forward-thinking strategy is something top retail brands are leveraging when creating their own successful loyalty programs.

In this recorded webinar, Brian Carl, Senior Director of Marketing at Clarus Commerce takes you through: 

  • 5 ways Amazon Prime supercharges customer engagement.
  • Why retailers like Starbucks and Lululemon are leveraging these tactics.
  • How to implement these strategies in your own loyalty program.

About our Host: 


Brian Carl

Brian is the Senior Director of Marketing at Clarus Commerce. He’s a premium loyalty expert who’s been at the center of developing marketing for numerous premium loyalty programs. As a data-driven leader, he’s seen the ROI retailers have gained by offering premium loyalty programs and he understands how valuable they are for not only retailers but for the modern consumer

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About the speaker: 

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